Bourns® Guitar Potentiometers (Download Hi-Res Image)

RIVERSIDE, Calif., January 10, 2012 – Bourns, Inc., a leading manufacturer and supplier of electronic components, today announced that it has released a series of new product options to its industry-leading line of guitar potentiometers. Bourns has developed a specialty line of potentiometers for electric and bass guitars to upgrade these instruments for improved sound quality, reliability and longevity. The following five new model options will be showcased in Bourns’ booth #5696 at the upcoming NAMM Show, January 19-22, 2012 in Anaheim, California.

• Model PDB241-GNL No Load Guitar Potentiometer
• Model PDB241-GTR Left-Handed Guitar Potentiometer
• Model PDB181-GTR Left-Handed Mini-Guitar Potentiometer
• Model PDB181-GTR Long Bushing Mini-Guitar Potentiometer
• Model PDB183-GTR Long Bushing Mini-Guitar Potentiometer with Push-Pull Switch

The “no load” guitar potentiometer is designed with a long-wearing insulator and a positive action detent for improved reliability. The left-handed potentiometers have special reverse audio tapers and a logarithmic curve specifically designed for excellent volume response at all positions along the potentiometer. The long bushing potentiometers are excellent for use in solid body guitars and work in all types of electric or bass guitars, with or without a push-pull switch.

“Bourns continues to introduce new product options that help our customers get the highest quality out of their guitars and associated professional audio equipment,” said Chuck Manzano, product manager at Bourns, Inc. “We have an ongoing commitment to meet market needs.  After listening to our customers, these new options for electric and bass guitars that are being released at NAMM are in direct response to customer requests for higher quality alternatives to some commonly used products.”

As a pricing reference, Model PDB241-GNL is priced at .25, Model PDB241-GTR is priced at .75, Models PDB181-GTR (left handed and long bushing) are priced at .95 and .25 respectively and Model PDB183-GTR is priced at .85. All prices are based on quantities of 1,000. All models are available through Bourns authorized distributors and Pro Audio resellers.

About Bourns
Bourns, Inc. is a leading manufacturer and supplier of automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, trimming and precision potentiometers, panel controls and encoders and resistive products.  Headquartered in Riverside, CA, Bourns serves a broad range of markets, including telecommunications, computer, industrial, instrumentation, automotive, consumer, non-critical life support medical, audio and various other market segments. Bourns® products are manufactured according to ISO-9000 standards under Six Sigma quality programs.  Bourns® automotive products are manufactured in accordance with the TS16949 standard. Additional company and product information is available at the company’s website at www.bourns.com.

Bourns® and the Bourns logo are registered trademarks of Bourns, Inc. and may be used only with the permission of Bourns and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Bourns Blog

Riverside, Calif., Jul 12, 2011 – Bourns, Inc., a leading manufacturer and supplier of electronic components, today announced the company will have an exhibit at the Summer NAMM Show and will host renowned guitar technicians Lee Dickson and Will Kelly in the Bourns booth. Dickson and Kelly have worked with some of the world’s most influential guitarists and will be demonstrating the value of using Bourns® potentiometers (pots), encoders and other components in the design of guitars and other pro audio products. Bourns’ complete line of guitar potentiometers along with the company’s portfolio of supporting pro audio products will be on display in Booth #306 at Summer NAMM July 21-23, 2011, which takes place at the Nashville Convention Center in Nashville, Tennessee.

Lee Dickson served as Eric Clapton’s personal guitar technician for more than 30 years and presides over a vintage collection of some of the world’s most expensive and famous guitars. Will Kelly is a highly respected guitar builder and a contributing writer for Vintage Guitar Magazine’s popular monthly tech column, Shop of Hard Knocks. He recently featured the Bourns® Model 82 vintage guitar potentiometer in his May 2011 column entitled, “A Worthy Upgrade: Improved Tone with Just a Little Time, Money,” where he advocates upgrades to quality potentiometers to improve tone.

“We are excited to have two of the world’s leading guitar technicians in our booth for demonstrations during the Summer NAMM show,” said Chuck Manzano, product manager at Bourns, Inc. “There is no greater endorsement for Bourns’ line of guitar potentiometers than industry greats and notable technicians such as Lee Dickson and Will Kelly.”

On display during the show will be Bourns’ standard drop-in, mini, vintage and premium models plus dual potentiometer models for blend-balance control. The company’s potentiometer design kits that facilitate the development of new and upgraded professional guitar amplifiers will be shown as well. The kits provide a variety of resistance values and tapers and can also be used as a service kit for guitar amplifier service technicians. Bourns’ latest three-part video series that presents the differences between vintage and premium versus standard potentiometers will also be demonstrated. These latest videos are also available on the Bourns pro-audio multimedia webpage at www.bourns.com/proaudio and on the Bourns Pro Audio Channel on YouTube.

Additional components for the design and assembly of mixing consoles and peripheral equipment in the professional audio industry will be displayed. These products are specifically designed for use in professional audio, video, broadcast and lighting mixing consoles, as well as support peripheral equipment applications such as signal processors, amplifiers, and speaker systems. 
 
 
About Bourns
Bourns, Inc. is a leading manufacturer and supplier of automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, precision potentiometers, panel controls and encoders and resistive products. Headquartered in Riverside, CA, Bourns serves a broad range of markets, including telecommunications, computer, industrial, instrumentation, automotive, consumer, non-critical life support medical, audio and various other market segments. Bourns products are manufactured according to ISO-9000 standards under Six Sigma quality programs. Additional company and product information is available at the company’s website at http://www.bourns.com/.

Bourns® and the Bourns logo are trademarks or registered trademarks of Bourns, Inc. and may be used publicly only with the permission of Bourns and require proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Bourns Blog

RIVERSIDE, Calif., July 12, 2011 – Bourns, Inc., a leading manufacturer and supplier of electronic components, today announced the company will have an exhibit at the Summer NAMM Show and will host renowned guitar technicians Lee Dickson and Will Kelly in the Bourns booth. Dickson and Kelly have worked with some of the world’s most influential guitarists and will be demonstrating the value of using Bourns® potentiometers (pots), encoders and other components in the design of guitars and other pro audio products. Bourns’ complete line of guitar potentiometers along with the company’s portfolio of supporting pro audio products will be on display in Booth #306 at Summer NAMM July 21-23, 2011, which takes place at the Nashville Convention Center in Nashville, Tennessee.

Lee Dickson served as Eric Clapton’s personal guitar technician for more than 30 years and presides over a vintage collection of some of the world’s most expensive and famous guitars. Will Kelly is a highly respected guitar builder and a contributing writer for Vintage Guitar Magazine’s popular monthly tech column, Shop of Hard Knocks. He recently featured the Bourns® Model 82 vintage guitar potentiometer in his May 2011 column entitled, “A Worthy Upgrade: Improved Tone with Just a Little Time, Money,” where he advocates upgrades to quality potentiometers to improve tone.

“We are excited to have two of the world’s leading guitar technicians in our booth for demonstrations during the Summer NAMM show,” said Chuck Manzano, product manager at Bourns, Inc. “There is no greater endorsement for Bourns’ line of guitar potentiometers than industry greats and notable technicians such as Lee Dickson and Will Kelly.”

On display during the show will be Bourns’ standard drop-in, mini, vintage and premium models plus dual potentiometer models for blend-balance control. The company’s potentiometer design kits that facilitate the development of new and upgraded professional guitar amplifiers will be shown as well. The kits provide a variety of resistance values and tapers and can also be used as a service kit for guitar amplifier service technicians. Bourns’ latest three-part video series that presents the differences between vintage and premium versus standard potentiometers will also be demonstrated. These latest videos are also available on the Bourns pro-audio multimedia webpage at www.bourns.com/proaudio and on the Bourns Pro Audio Channel on YouTube.

Additional components for the design and assembly of mixing consoles and peripheral equipment in the professional audio industry will be displayed. These products are specifically designed for use in professional audio, video, broadcast and lighting mixing consoles, as well as support peripheral equipment applications such as signal processors, amplifiers, and speaker systems.

About Bourns
Bourns, Inc. is a leading manufacturer and supplier of automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, trimming and precision potentiometers, panel controls and encoders and resistive products. Headquartered in Riverside, CA, Bourns serves a broad range of markets, including telecommunications, computer, industrial, instrumentation, automotive, consumer, non-critical life support medical, audio and various other market segments. Bourns® products are manufactured according to ISO-9000 standards under Six Sigma quality programs. Bourns® automotive products are manufactured in accordance with the TS16949 standard. Additional company and product information is available at the company’s website at www.bourns.com.

Bourns® and the Bourns logo are registered trademarks of Bourns, Inc. and may be used only with the permission of Bourns and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Bourns Blog